Rutu’s Bakehouse is a homegrown bakery brand from Surat, India, that has evolved from a family-run venture to a full-fledged store. Specialising in high-quality cakes, pastries, and cookies, the brand needed a fresh yet timeless identity to reflect its transition. The challenge was to honour the brand’s legacy while making it visually distinct from traditional bakeries.

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We designed a customised wordmark using a refined serif typeface that conveys professionalism and elegance. The monogram, with its delicate swirls, adds a playful yet polished touch, making the logo feel warm, inviting, and premium. This design approach ensures that Rutu’s Bakehouse stands out in a cluttered market while maintaining its deep-rooted family legacy.