Baan is a luxury clothing label that celebrates craftsmanship and authenticity. The founder envisioned an identity that feels regal, timeless, and deeply rooted in cultural heritage. To achieve this, we created a striking icon that encapsulates the brand’s essence.

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The lion, a central element of the logo, represents authority, heritage, and regality. The sleek, polished lines refine the look, adding a sense of sophistication. To complement this, we paired the icon with a custom sans-serif typeface—clean, elegant, and subtly luxurious. The result is a brand identity that commands attention while maintaining an understated elegance, making Baan a true standout in the luxury fashion space.